Vegreville was our original test location. We acquired the following names at the beginning of our study:
We learned that for such a small town, getting all of these practice-specific sites was over-kill. They all came up #1 whenever the words that made up their names were searched, which was great but very often we would find our sites occupying the top 3 or 4 spots in the Google results and it was almost embarrassing. This was especially true if it were a personal injury phrase that was searched. For example, searching "Vegreville Accident Lawyers" in Google would bring up no less than 4 of our sites at the very top of the search results.
The problem with all this was that none of the sites got very many hits. We tracked things for months and all the sites averaged less than 10 hits per month. The Criminal and Divorce sites got the most but those were still only about 5 a month, and some of those were irrelevant hits.
We learned - clearly - that the BEST WAY to deal with a town of Vegreville's size is with a generic site (such as "www.VegrevilleLawyers.com") and probably no more than this is required. It will get the hits from any and all searches that have the word "Vegreville" and "Lawyers" in it, plus any other words that appear on the text of the site. It could then be left as a general practice site, or customized to focus on one or two practice areas. If someone were keen, then perhaps building one or at the most two practice specific sites could be done, but it is probably not necessary or even desirable.
We let all our Vegreville lawyer sites lapse the end of 2009.
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